Ad scripts, hooks, UGC briefs, angle variations, and storyboards for Meta and TikTok. Every concept starts with the data: what's stopping, what's holding, what's converting. Built for testing velocity. 10–15 conceptually distinct angles per cycle, not surface variations of the same hook.
Start a project ↗PHILIPP
Creative Strategist
WHY ME:
A CREATIVE STRATEGIST FOR DTC BRANDS THAT NEED THE FULL TESTING ENGINE. NOT JUST WORDS ON A PAGE. RESEARCH, ANGLE DEVELOPMENT, COPY, BRIEFS, AND PERFORMANCE ANALYSIS BUILT INTO ONE SYSTEM. THE EYE OF A DESIGNER. THE DISCIPLINE OF A PERFORMANCE MARKETER. THE TECHNICAL FLUENCY TO KNOW WHICH ANGLE WINS AND WHY.
Selected Work:
DTC ecommerce work across email systems, Klaviyo flows, sales pages, product launches, and creative testing infrastructure. Full case studies where metrics are available. Strategy and execution samples where they are not. The goal is to show what the work actually produced. Not just the deliverable, but the system behind it.
I BUILD THE CREATIVE SYSTEM: STRATEGY, ANGLES, SCRIPTS, BRIEFS. AND I CONNECT IT TO YOUR DATA STACK. KLAVIYO, META, SHOPIFY, AI DATA LAYERS. I STEP IN, READ WHAT'S ACTUALLY PERFORMING, AND START MOVING. NO SIX-PERSON KICKOFF.
Services:
Most creative strategists don't do email. That's a gap. Klaviyo flows, lifecycle sequences, campaigns, and SMS built from behavioral data: which segments are slipping, where they're dropping, what actually makes them buy again. The paid social acquisition side and the retention side finally speaking the same language.
Start a project ↗The system behind the creative. Angle research, brief frameworks, performance diagnosis, and iteration roadmaps that compound over time. Hook rate, hold rate, CPA. Tracked, interpreted, and fed back into the next round of creative. For brands moving fast enough to need a repeatable engine, not one-off campaigns.
Start a project ↗Claude connected via MCP to Shopify, Klaviyo, and Meta Ads. Reading purchase behavior, flow exit points, and ad performance simultaneously. The result is a behavioral data layer that tells you which angles to test before you spend money testing them. Not AI as a writing shortcut. AI as research and targeting infrastructure.
Start a project ↗STRATEGIC. SYSTEM-BUILT. FAST.
Philipp is a Creative Strategist with 8 years in DTC ecommerce: email systems, sales pages, and the data infrastructure behind them. He connects Claude AI via MCP to Shopify, Klaviyo, and Meta Ads to build behavioral data layers that determine which creative angles to test and why. The copy is the output. The system is what makes it compound. He plugs in and moves.
Client's:
