Seed Bank
Seed Bank generated $125,390 in campaign-attributed revenue while operating in a tightly regulated market that limited traditional paid-social and paid-search scale. Growth depended on a channel mix built around SEO, email, affiliate reach, and compliant creative systems rather than unrestricted ad buying. Ownership included campaign strategy, creative direction, email systems, and merchandising frameworks designed to grow demand without triggering platform moderation issues common in cannabis-adjacent markets.
$125,390
Campaign-Attributed Revenue
$26,809
Featured Email Campaign Revenue
299,130
Total Delivered Emails
Challenge
Seed Bank operated in a controlled category where cannabis-adjacent brands face persistent restrictions across Meta, Google, and other major paid platforms, making direct-response scaling less reliable than in standard ecommerce. The business needed to grow multiple product categories while reducing dependence on channels vulnerable to policy enforcement, rejected ads, or account instability.
Strategy
Built a compliant demand-generation system combining SEO, email, affiliate distribution, and category-based creative to capture and monetize intent without relying on unrestricted paid media. Organic search and on-site merchandising attracted high-intent traffic, while email converted through structured campaign launches and resend logic designed to stay effective inside the realities of a controlled market.
Impact
Built a more durable growth system for a regulated category where revenue did not depend entirely on unstable paid-media access. The work established a repeatable framework combining search visibility, owned-media conversion, and compliant creative strategy to support continued category expansion.
Selected metrics represent attributed and blended performance across the engagement period. Campaign samples shown are representative of the creative and lifecycle systems in operation.
More Work:
