Yaadaa Beauty
Built a TikTok-to-retention growth system for Yaadaa Beauty - a natural and organic beauty brand with strong product-market fit in hair growth, skin care, and body wellness. The work focused on turning TikTok attention into owned audience, repeat buyers, and long-term customer value through a full lifecycle email and SMS system built around the brand's existing strengths: founder trust, repeat-use products, and a growing TikTok presence.
8K/Month
TikTok-Aligned Email Campaigns
6 Flows
Lifecycle Automations
90-Day
Retention System Buildout
Challenge
TikTok-driven brands lose revenue in predictable places - traffic arrives but doesn't get captured, TikTok Shop buyers don't become owned contacts, and first-time buyers aren't guided toward a second purchase. Yaadaa needed a retention backend built before TikTok traffic scaled, not after the attention had already leaked.
Strategy
Built a four-part retention system around Yaadaa's existing strengths: capture TikTok traffic into owned email and SMS, convert with flows and campaigns, retain through post-purchase and replenishment sequences, and optimize using campaign data over a 90-day activation window. Campaigns were anchored in product education, routines, founder trust, and TikTok-aligned content - not just discounts.
Impact
Delivered a lifecycle system designed to make TikTok growth compound - turning views and first-time orders into owned subscribers, repeat buyers, and measurable retention revenue. Built the foundation so TikTok attention stops being perishable and starts building customer lifetime value.
Scope and system design shown represent the retention strategy and lifecycle buildout developed for this engagement. Campaign and flow samples are representative of the work.
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